Getting Your Real Estate Business “Out There” Online

Using Web 2.0 to boost your real estate business

The latest online real estate tools are going to continue the push to change the way the real estate industry works. Web 2.0 is already bringing changes to the real estate industry and it will continue to do so with innovative products and services. Services like ActiveRain, YouTube and iTV are poised to bring Web 2.0 to the forefront. One of the most exciting of these new services is ActiveRain

ActiveRain and the Real Estate Industry

ActiveRain was launched back in June and it has been touted as a real estate version of MySpace or FaceBook. Real estate professionals can join ActiveRain and they are placed in geographic categories. It is possible to create a profile (complete with photo) and focus on your specializations. Do you specialize in luxury real estate? Are you adept at helping your clients find financing? These are important pieces of information that can be included in an ActiveRain profile. Additionally, you can take advantage of networking real estate tools like email and blogging that can help you connect with other real estate professionals.

Here is what NAR has to say about ActiveRain:

“On ActiveRain, members can create a free, immediate Internet presence that is quickly indexed and ranked by search engines. ActiveRain is constantly growing, which translates to a larger network to share ideas and create out-of-area referrals. The site’s blogs and forums are also free avenues of communication, allowing members to increase visibility with home buyers and sellers and other agents. ActiveRain is yet another mode of communication for real estate professionals to share information with one another, obtain referrals across the country, and drum up business.”

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