Realtor Q & A: “I’m so busy. Where do I come up with new content for my blog?
It's of great importance that Realtors blog regularly because Search Engines stand between most Realtors and their new business
With 80- 90% of all home buyers & sellers searching long before they contact a Realtor, today’s’ reality is Search Engines stand between most Realtors and their new business.
Understanding this, we’d argue that it’s of great importance to blog regularly and to get indexed regionally in as many ways as possible. Generating indexing for the state of Real Estate sales, for new listings, subdivisions, developments, communities, school systems, new restaurants and timely coverage of ‘whatever is new in the area’ is the idea; however, if you’re like most of us, it’s not always easy to come up withe next post.
Here are some ideas for keeping a Real Estate Blogs’ content current:
1. Using RSS Reader, subscribe to all the sources of Real Estate & local community information you can. You know of good sources, but as a means for new ideas and with a little research you can easily identify more. You may think, “what Realtor has the time to look at them all of the time?” The great news is you don’t have too and that an RSS Reader makes it simple. By setting up a free Google Reader [Bloglines, Newsgator, MyMSN or MyYahoo] account you can generate a flow of ideas from your sources and the information will accumulate in one orderly spot for when you’re prepared to blog ;-)
2. Use persistent search OR Alerts. Google Alerts, for instance, allows for the persistent search on any specific community or Real Estate subject. Just set up relevant keyword & key phrase queries [IE: Peoria IL AND property OR homes OR real estate, etc., etc.] to gather any coverage on the subjects of you’re choosing. The information will accumulate in one orderly spot for when you’re prepared to blog ;-)
3. Use the Real Estate information you’re regularly sharing with people in your Blog. You’re answering questions by email & phone everyday and you share valuable local expertise, facts & information. Blogging those same information bites should be a priority. If so and rather than with one person, you’re potentially opening your service up to hundreds of home buyers & sellers who are searching for those same answers
4. Interview some local business people. Why not ask other locals about their businesses and their opinions on local issues & events? It makes for great Real Estate- centric content and you’re expanding your resource for great ideas in a painless way. What’s more, promote them and reciprocation is likely
5. Look for supplemental Blog Writing Services: If you’re just too busy, look for a local person who can write, a virtual assistant or maybe even a Real Estate team member. At Real Estate Blogsites, we offer experienced supplemental blog writing services so that, in one way or another, you’re always fighting the competitive race for search engine visibility & discover-ability
Related Links
Realtor Q & A: "Why do we rank higher in some Search Engines than others?"
Search Engines identify, consume and index content differently
Realtor Q & A: "Are there optimization tactics that can be dangerous to my web health?"
Search Engines favor websites and blogs that generate useful content, so be concerned about anything that isn't potentially useful to your target visitor
Hits do not necessarily translate to human traffic... and only humans buy and sell homes
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
The
Business Blogger's Bible will help you turn your
business blog into a marketing machine with five simple steps. Sign up
to get your FREE copy today!

Leave a Reply